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Bachelor of Business Administration
BBA (General Management)
About the Course
BBA in General Management provides a broad understanding of business principles including marketing, finance, operations, and human resource management. It is the ideal foundation for an MBA or corporate career.
Eligibility Criteria
- 10+2 from a recognized board (any stream)
- Minimum 50% aggregate
- Entrance test or merit-based admission
Academic Roadmap (A to Z)
Year 1
Foundations & Basics
Principles of management, business economics, financial accounting, and business communication.
Year 2
Core Business Subjects
Marketing management, human resource management, operations management, and business law.
Year 3
Specialization & Projects
Strategic management, entrepreneurship development, business ethics, internships, and capstone project.