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Bachelor of Business Administration
BBA (Marketing)
About the Course
BBA in Marketing specializes in brand management, digital marketing strategies, consumer behavior analysis, and market research. Ideal for students aspiring to build careers in advertising, sales, or brand consulting.
Eligibility Criteria
- 10+2 from a recognized board (any stream)
- Minimum 50% aggregate
- Entrance test or merit-based admission
Academic Roadmap (A to Z)
Year 1
Foundations & Basics
Introduction to marketing, business economics, consumer behavior fundamentals, and communication skills.
Year 2
Core Marketing Subjects
Digital marketing, advertising strategy, sales management, market research, and social media marketing.
Year 3
Advanced Marketing & Projects
Brand management, e-commerce marketing, integrated marketing communications, and live industry project.